Jeremy Hicks - Catseyes

Like all great inventions, the catseye started off with a simple piece of lateral thinking. Inventor Percy Shaw already had a hand in making motorised road rollers, but lived in a foggy part of England. One evening, crawling home in zero visibility, he saw a cat's eye flashing before him. Inspired, he set to work, creating reflecting studs that could be set into the tarmac (U.K patents #436,290 and #457,536); before long they were required by law.

Jeremy Hicks, Director of Audi UK